Things That Matter.

Things That Matter.

Things That Matter.

Because meaning still matters. That's where real content begins.

A boutique content and ghostwriting agency helping founders, creators, and brands express depth — with clarity, credibility, and emotion.

Let's Talk

Let's Talk

Let's Talk

Let's Talk

Let's Talk

Let's Talk

See Our Work

See Our Work

See Our Work

See Our Work

See Our Work

See Our Work

I’m Krishna Shah

I am a content writer and strategist with 5+ years of experience. I am leading a team that specialises in turning ideas into writing that actually makes people think.

Things That Matter is a content agency built on a simple belief: you can have AI, but can it make you think?

Reach Out to Me

Reach Out to Me

Reach Out to Me

Reach Out to Me

Reach Out to Me

Reach Out to Me

0+

years

of professional writing experience

0+

years

of professional writing experience

0+

years

of professional writing experience

0+

industries

covered across crypto, finance, manufacturing, etc.

0+

industries

covered across crypto, finance, manufacturing, etc.

0+

industries

covered across crypto, finance, manufacturing, etc.

0+

clients

served across India, UK, UAE, Malaysia and beyond

0+

clients

served across India, UK, UAE, Malaysia and beyond

0+

clients

served across India, UK, UAE, Malaysia and beyond

0%

of our content

is made with love and mild chaos

0%

of our content

is made with love and mild chaos

0%

of our content

is made with love and mild chaos

What We Do

What We Do

What We Do

We give your ideas voice, shape, and soul.

Ghostwriting

Long-form essays, brand stories, and thought leadership that echo your truth.

Ghostwriting

Long-form essays, brand stories, and thought leadership that echo your truth.

Ghostwriting

Long-form essays, brand stories, and thought leadership that echo your truth.

Editorial Strategy

Helping you decide what’s worth saying — and how to say it best.

Editorial Strategy

Helping you decide what’s worth saying — and how to say it best.

Editorial Strategy

Helping you decide what’s worth saying — and how to say it best.

Content Creation

Blogs, web copy, campaigns — every word aligned with your narrative.

Content Creation

Blogs, web copy, campaigns — every word aligned with your narrative.

Content Creation

Blogs, web copy, campaigns — every word aligned with your narrative.

Creative Consulting

Deep, in-depth conversations to figure out what you need and create a skeleton structure for your content

Creative Consulting

Deep, in-depth conversations to figure out what you need and create a skeleton structure for your content

Creative Consulting

Deep, in-depth conversations to figure out what you need and create a skeleton structure for your content

Krishna Shah is an exceptional content writer! The way she chooses her words and crafts her messages makes a real impact. Her writing is clear, engaging, and always perfectly suited to the purpose, whether it’s for marketing, branding, or storytelling. Every piece she delivers reflects creativity, thoughtfulness, and a deep understanding of the audience. I truly value her ability to turn ideas into powerful, well-written content that connects and delivers results.

Sahil Agarwal

Founder at Digitool

Krishna has been associated with my agency for more than two years, and her work in content writing in different domains has never disappointed me. She is highly professional, takes accountability for her work, and is polite in her demeanour. I would love to work on multiple projects in the future.

Preety Auluck

Founder at BeNext

Working with Krishna was an absolute pleasure. She instantly understood the essence of my talk and helped me structure the content beautifully. Her writing brought clarity, flow, and impact — turning scattered thoughts into a cohesive, engaging presentation. I especially appreciated her ability to capture my tone and intent, making the final draft feel truly authentic to me. Krishna’s professionalism, responsiveness, and attention to detail made the entire process seamless and stress-free. I’d highly recommend her to anyone looking for a skilled content creator who can bring ideas to life with precision and creativity.

Sahil Rao

Founder at Unbox

FAQs

Answers to common questions about the process, payment, and more

How do I get started

Just reach out through Linkedin/Email (thingsthatmatter.marketing@gmail.com) and book a quick call. We’ll discuss your goals, the kind of content you need, and whether we’re the right fit. After that, onboarding is smooth and straightforward.

What tools do you use for communication and delivery?

All communication, updates, drafts, and final files are delivered through a single organised channel — whichever you prefer (Google Suite, Slack, WhatsApp, Notion, or any other project management tools). Everything stays transparent and easy to track.

How long does a typical project take?

Timelines vary depending on the scope, but most bulk projects take between 2–4 weeks. We’ll give you a clear timeline before we begin

What if I need help after the project is done?

We offer 1-2 free edits depending on the work. For additional tweaks and edits, they are chargeable depending on the requirements.

Do you offer payment plans?

Yes. Our standard structure is 50% upfront, 50% on delivery. For larger or long-term projects, we are open to customised payment arrangements.

What if I’m not sure what I need yet?

Absolutely fine. Book a call with us by reaching out via Linkedin or email (thingsthatmatter.marketing@gmail.com), and we will help you figure out what makes the most sense for your goals, budget, and brand stage.

What industries do you work with?

Tech, finance, SaaS, manufacturing, consumer brands, marketing, branding, creative agencies — and more. Our speciality is clarity and storytelling, in whatever we write, and not a single industry.

How is your work different from AI or typical freelancers?

AI can generate text. But can AI make you think? AI can’t push your thinking forward. It works only with what you feed it. We work with what you're trying to say — even when you’re not fully sure. We can dig deeper to uncover ideas and challenge assumptions. We analyse, question, refine, and build the message behind the content. That’s the difference.

FAQs

Answers to common questions about the process, payment, and more

How do I get started

Just reach out through Linkedin/Email (thingsthatmatter.marketing@gmail.com) and book a quick call. We’ll discuss your goals, the kind of content you need, and whether we’re the right fit. After that, onboarding is smooth and straightforward.

What tools do you use for communication and delivery?

All communication, updates, drafts, and final files are delivered through a single organised channel — whichever you prefer (Google Suite, Slack, WhatsApp, Notion, or any other project management tools). Everything stays transparent and easy to track.

How long does a typical project take?

Timelines vary depending on the scope, but most bulk projects take between 2–4 weeks. We’ll give you a clear timeline before we begin

What if I need help after the project is done?

We offer 1-2 free edits depending on the work. For additional tweaks and edits, they are chargeable depending on the requirements.

Do you offer payment plans?

Yes. Our standard structure is 50% upfront, 50% on delivery. For larger or long-term projects, we are open to customised payment arrangements.

What if I’m not sure what I need yet?

Absolutely fine. Book a call with us by reaching out via Linkedin or email (thingsthatmatter.marketing@gmail.com), and we will help you figure out what makes the most sense for your goals, budget, and brand stage.

What industries do you work with?

Tech, finance, SaaS, manufacturing, consumer brands, marketing, branding, creative agencies — and more. Our speciality is clarity and storytelling, in whatever we write, and not a single industry.

How is your work different from AI or typical freelancers?

AI can generate text. But can AI make you think? AI can’t push your thinking forward. It works only with what you feed it. We work with what you're trying to say — even when you’re not fully sure. We can dig deeper to uncover ideas and challenge assumptions. We analyse, question, refine, and build the message behind the content. That’s the difference.

FAQs

Answers to common questions about the process, payment, and more

How do I get started

Just reach out through Linkedin/Email (thingsthatmatter.marketing@gmail.com) and book a quick call. We’ll discuss your goals, the kind of content you need, and whether we’re the right fit. After that, onboarding is smooth and straightforward.

What tools do you use for communication and delivery?

All communication, updates, drafts, and final files are delivered through a single organised channel — whichever you prefer (Google Suite, Slack, WhatsApp, Notion, or any other project management tools). Everything stays transparent and easy to track.

How long does a typical project take?

Timelines vary depending on the scope, but most bulk projects take between 2–4 weeks. We’ll give you a clear timeline before we begin

What if I need help after the project is done?

We offer 1-2 free edits depending on the work. For additional tweaks and edits, they are chargeable depending on the requirements.

Do you offer payment plans?

Yes. Our standard structure is 50% upfront, 50% on delivery. For larger or long-term projects, we are open to customised payment arrangements.

What if I’m not sure what I need yet?

Absolutely fine. Book a call with us by reaching out via Linkedin or email (thingsthatmatter.marketing@gmail.com), and we will help you figure out what makes the most sense for your goals, budget, and brand stage.

What industries do you work with?

Tech, finance, SaaS, manufacturing, consumer brands, marketing, branding, creative agencies — and more. Our speciality is clarity and storytelling, in whatever we write, and not a single industry.

How is your work different from AI or typical freelancers?

AI can generate text. But can AI make you think? AI can’t push your thinking forward. It works only with what you feed it. We work with what you're trying to say — even when you’re not fully sure. We can dig deeper to uncover ideas and challenge assumptions. We analyse, question, refine, and build the message behind the content. That’s the difference.